It’s 1960. In an Italy in full economic development, we need to give concrete solutions to new needs. The young Mr. Gabriele Napolitano, who arrived in Brianza from the province of Foggia during the years of the industrial boom, has what it is necessary: a critical eye, a practical spirit and many good ideas.

Aurora is born in this way, to simplify daily activities such as shopping and doing houseworks. The company is specialized in the production of shopping bags and trolleys and it registered the patents of its products.

Over the years it has established itself in the national and international market, coming to export to over 70 countries.

If Aurora is today a constantly evolving competitive Company, the credit goes to the initiative of the current owner, Mrs. Maria Grazia De Benedittis.
After working alongside Mr. Napolitano, in 2018 Maria Grazia took the reins of the company, infusing her personal and innovative style to Aurora’s products.

Who said that a shopping cart can not be used for anything else? This is why we have developed a wide range of models that look at design as well as functionality, to make them suitable for any need and age.

Italian production and carefully selected materials are our guarantee of quality.

To reduce the business impact of production, our factory in Usmate Velate (MB) uses a photovoltaic system. At Aurora, we do not pay attention only to the needs of consumers, we work with respect for nature.

Innovative design

Many models made of different materials, colors and patterns

Resistant and light

The structure of the shopping trolleys is 100% aluminum

Made in Italy

High quality products made in Italy

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